The Role of social media (Tourist Visit of Arab-Palembang Village in Pandemic Period)

Erdiansyah Erdiansyah; Ahmad  Maulana; Edduar Hendri

doi:10.54443/sj.v2i1.123

Authors

Erdiansyah Digital Business, Faculty of Economics and Business, Universitas PGRI Palembang, Indonesia
Ahmad Maulana Management, Faculty of Economics and Business, Sriwijaya University Palembang, Indonesia
Edduar Hendri Management, Faculty of Economics and Business, Universitas PGRI Palembang, Indonesia

DOI:

https://doi.org/10.54443/sj.v2i1.123

Keywords:

Social media, tourist visits, Arab-Palembang village

Abstract

This study was conducted to describe the role of social media in optimizing Arab-Palembang village tourist visits during the pandemic. The method used in this study is a mixed method, which combines qualitative and quantitative methods. To collect research data, questionnaires, observation, interviews and documentation techniques were used. The results achieved from this research are that social media has a positive role in optimizing Arab-Palembang village tourist visits during the pandemic. As indicators of social media used, namely social media as a means of information, which is persuasive and becomes entertainment for the community.

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