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• The Influence of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention of E-Commerce Cosmetic Products in Medan City

  Sjukun , Yudi Yulius

  879-892

  2023-08-23

  Statistics: 901

• Analysis of The Influence of Social Commerce Tiktok Shop on Purchase Intention

  Yunita Umarni , Muh Abdul Aziz , Alhidayatullah

  1461-1472

  2024-12-31

  Statistics: 1316

• Exploration of YouTube Marketing Communication: Brand Awareness, Brand Image, Brand Trust, and Purchase Intention in the Millennial Generation

  Iyus Pratama , Puji Astuti

  1013-1034

  2023-09-28

  Statistics: 767

• Consumer Behavior as The Main Key in Online Purchase in A Growing Marketplace

  Adelia Safira , Puji Astuti

  839-856

  2023-08-20

  Statistics: 399