Analysis of City Branding and Smart City on The Decision to Visit Geopark Ciletuh Sukabumi

Alivia  Sulistiana; Ade  Sudarma; Leonita  Siwiyanti

doi:10.54443/sj.v3i4.395

Authors

Alivia Sulistiana Faculty of Economics, Muhammadiyah University of Sukabumi, Indonesia
Ade Sudarma Faculty of Economics, Muhammadiyah University of Sukabumi, Indonesia
Leonita Siwiyanti Faculty of Economics, Muhammadiyah University of Sukabumi, Indonesia

DOI:

https://doi.org/10.54443/sj.v3i4.395

Keywords:

City Branding, Smart City, City Image, Visiting Decision

Abstract

This study aims to analyze city branding and smart city on the decision to visit Ciletuh Geopark, Sukabumi Regency. The method used in this study is a quantitative descriptive method. The results of this study indicate that City Branding has an effect on City Image, Smart City has a positive effect on City Image, City Image has an effect on the decision to visit, meaning that the better the City Branding that is implemented, the more it will increase the visitor's decision to visit Ciletuh Geopark, City Branding has no effect on the decision to visit, and Smart City has an effect on the decision to visit. This study contributes to the development of marketing management science, especially in the field of city branding and smart city in the tourism industry. The results of this study emphasize the importance of applying these concepts to improve visitor experience and satisfaction, and offer additional insights on how to optimize destination marketing strategies through technological innovation and more effective branding approaches.

Downloads

Download data is not yet available.

References

Anholt, S. (2005). Brand New Justice: How Branding Places and Products Can Help the Developing World. Butterworth-Heinemann.

Boisen, M., Terlouw, K., Groote, P., & Couwenberg, O. (2011). Reframing Place Promotion, Place Marketing, and Place Branding—Moving Beyond Conceptual Confusion. Tijdschrift Voor Economische En Sociale Geografie, 102(4), 331–345.

Dinnie, K. (2015). Nation Branding: Concepts, Issues, Practice. Routledge.

Fatmala, W., Rahma, F., Baubau, P., Baubau, P., & Tenggara, S. (2022). E-Bis Journal: Business Economics. 6(2), 366–385.

Govers, R., & Go, F.M. (2009). Place Branding: Glocal, Virtual, and Physical Identities, Constructed, Imagined, and Experienced. Springer.

Huertas, A., Moreno, A., & Pascual, J. (2021). Place Branding For Smart Cities And Smart Tourism Destinations: Do They Communicate Their Smartness? Sustainability (Switzerland), 13(19). https://doi.org/10.3390/su131910953

Jannah, B., Arifin, Z., & Kusumawati, A. (2014a). The Influence of City Branding and City Image on Tourists' Visiting Decisions to Banyuwangi. Jurnal Administrasi Bisnis (JAB), 17(1).

Jannah, B., Arifin, Z., & Kusumawati, A. (2014b). The Influence of City Branding and City Image on Tourists' Visiting Decisions to Banyuwangi. Jurnal Administrasi Bisnis (JAB), 17(1).

Kavaratzis, M. (2004). From City Marketing to City Branding: Towards a Theoretical Framework for Developing City Brands. Place Branding, 1(1), 58–73.

Kavaratzis, M., & Hatch, M.J. (2013). The Dynamics of Place Brands: An Identity-Based Approach to Place Branding Theory. Marketing Theory, 13(1), 69–86.

Kotler, P., & Armstrong, G. (2016a). Principles of Marketing. 13th Edition. Erlangga.

Kotler, P., & Armstrong, G. (2016b). Principles of Marketing. 13th Edition. Erlangga.

Lucarelli, A., & Berg, P.O. (2011). City Branding: A State-of-the-Art Review of the Research Domain. Journal of Place Management and Development, 4(1), 9–27.

Number, V., Putri, M., & Triwidya, D. (2023). Analysis of City Image Elements on the Improvement of Smart Branding Dimensions in the Implementation of the Smart City Concept in Balikpapan City. 9(2), 110–118.

Parawansah, D.S., Tyawardani, V.M., Ramadanti, L.D., Solekah, A., Pratiwi, R., Management, P.S., Wahid, U., Semarang, H., & Artikel, I. (2022). The Role of Component 5a in Visitor Satisfaction (Empirical Study of Celosia Flower Garden Tourist Destination). 1993, 66–76.

Pike, S., & Page, S.J. (2014). Destination Marketing Organizations and Destination Marketing: A Narrative Analysis of the Literature. Tourism Management, 41, 202–227.

Rachmi, D.R. (2019). City Image Has a Significant Influence on Visiting Decisions.

Rainisto, S.K. (2003). Success Factors of Place Marketing: A Study of Place Marketing Practices in Northern Europe and the United States. Helsinki University of Technology.

Salamah, U., & Yananda, M.R. (2019a). Constructing A Smart City Brand Identity: The Case Of South Tangerang. Indonesian Journal of Communication, 7(3). https://doi.org/10.7454/jki.v7i3.9776

Salamah, U., & Yananda, M.R. (2019b). Constructing A Smart City Brand Identity: The Case Of South Tangerang. Indonesian Journal of Communication, 7(3). https://doi.org/10.7454/jki.v7i3.9776

Simon, A. (2006a). He Anholt – GMI City Brands Index: How The World Sees The World's Cities. https://doi.org/10.1057/palgrave.pb.5990042

Simon, A. (2006b). He Anholt – GMI City Brands Index: How The World Sees The World's Cities.

Tahir, R., & Khadijah, U. (n.d.-a). A Literature Review on Smart City and Smart Tourism: Sustainable Tourism View Project. Women’s Empowerment View Project.

Tahir, R., & Khadijah, U. (n.d.-b). A Literature Review on Smart City and Smart Tourism: Sustainable Tourism View Project. Women’s Empowerment View Project. https://www.researchgate.net/publication/351116946

Utami, N.A., & Azis, E. (n.d.). The Effect of Implementation of City Branding on Tourist Visit Decision in Bandung City.