Assessing Public Awareness of Circular Economy in Indonesia: Insights from Google Trends Data
Main Article Content
Gugun Geusan Akbar
This study aims to understand public interest and awareness of the circular economy in Indonesia by analyzing Google Trends search volumes for keywords over the past five years, from 2017 to 2022: "Waste Recycling," "Circular Economy," "Waste Management," and "Waste Reduction." Data analysis shows that "Waste Recycling" consistently has the highest and most stable search volume, especially in regions such as South Sulawesi, North Kalimantan, and West Sulawesi, indicating successful local campaigns. In contrast, "Circular Economy" has significantly lower search volumes, even in metropolitan areas, suggesting that this concept is relatively new. Interest in "Waste Management" varies, with higher volumes in South East Sulawesi, East Nusa Tenggara, and Central Sulawesi, highlighting the importance of waste management but also the need for better policy and infrastructure support. "Waste Reduction" has the lowest search volume, indicating the need for intensive educational efforts. Geographical analysis shows significant regional differences, with high-interest areas serving as education centers and low-interest areas needing targeted interventions. This study underscores the necessity for robust educational campaigns, supportive policies, and stakeholder collaboration to enhance the adoption of circular economy practices. These insights inform policy development and the design of effective educational campaigns for environmental sustainability in Indonesia
Aprilia, A. (2021). Waste Management in Indonesia and Jakarta: challenges and way forward. Proceedings of the 23rd ASEF Summer University, Virtual, 20.
Batista, M., Caiado, R. G. G., Quelhas, O. L. G., Lima, G. B. A., Leal Filho, W., & Yparraguirre, I. T. R. (2021). A framework for sustainable and integrated municipal solid waste management: Barriers and critical factors to developing countries. Journal of Cleaner Production, 312, 127516.
Cahyaningsih, A. P., Deanova, A. K., Pristiawati, C. M., Ulumuddin, Y. I., Kusumaningrum, L. I. A., & Setyawan, A. D. W. I. (2022). Causes and impacts of anthropogenic activities on mangrove deforestation and degradation in Indonesia. International Journal of Bonorowo Wetlands, 12(1).
Ciliberto, C., Szopik‐Depczyńska, K., Tarczyńska‐Łuniewska, M., Ruggieri, A., & Ioppolo, G. (2021). Enabling the Circular Economy transition: A sustainable lean manufacturing recipe for Industry 4.0. Business Strategy and the Environment, 30(7), 3255–3272.
Debrah, J. K., Vidal, D. G., & Dinis, M. A. P. (2021). Raising awareness on solid waste management through formal education for sustainability: A developing countries evidence review. Recycling, 6(1), 6.
Fatimah, Y. A., Govindan, K., Murniningsih, R., & Setiawan, A. (2020). Industry 4.0 based sustainable circular economy approach for smart waste management system to achieve sustainable development goals: A case study of Indonesia. Journal of Cleaner Production, 269, 122263.
Global Forest Watch. (2022, January 31). Data kehilangan tutupan pohon global 2021. Global Forest Watch. https://www.globalforestwatch.org/blog/id/forest-insights/data-kehilangan-tutupan-pohon-global-2021/
Hailemariam, A., & Erdiaw‐Kwasie, M. O. (2023). Towards a circular economy: Implications for emission reduction and environmental sustainability. Business Strategy and the Environment, 32(4), 1951–1965.
Herrador, M., de Jong, W., Nasu, K., & Granrath, L. (2023). The rising phenomenon of circular cities in Japan. Case studies of Kamikatsu, Osaki and Kitakyushu. Science of the Total Environment, 894, 165052.
International Labour Organization. (n.d.). Global South: Circular economy could generate millions of job opportunities. ILO. https://www.ilo.org/resource/news/global-south-circular-economy-could-generate-millions-job-opportunities
Jambeck, J. R., Geyer, R., Wilcox, C., Siegler, T. R., Perryman, M., Andrady, A., … Law, K. L. (2015). Plastic waste inputs from land into the ocean. Science, 347(6223), 768–771.
Katadata. (2021, July 29). Mayoritas sampah nasional dari aktivitas rumah tangga pada 2020. Databoks. https://databoks.katadata.co.id/datapublish/2021/07/29/mayoritas-sampah-nasional-dari-aktivitas-rumah-tangga-pada-2020
Kirchherr, J., Yang, N.-H. N., Schulze-Spüntrup, F., Heerink, M. J., & Hartley, K. (2023). Conceptualizing the circular economy (revisited): an analysis of 221 definitions. Resources, Conservation and Recycling, 194, 107001.
Kurniawan, T. A., Avtar, R., Singh, D., Xue, W., Othman, M. H. D., Hwang, G. H., … Kern, A. O. (2021). Reforming MSWM in Sukunan (Yogjakarta, Indonesia): A case-study of applying a zero-waste approach based on circular economy paradigm. Journal of Cleaner Production, 284, 124775.
Lee, K., & Cha, J. (2020). Towards improved circular economy and resource security in South Korea. Sustainability, 13(1), 17.
Mazur-Wierzbicka, E. (2021). Circular economy: advancement of European Union countries. Environmental Sciences Europe, 33, 1–15.
Mohajan, H. K. (2020). Circular economy can provide a sustainable global society. Journal of Economic Development, Environment and People, 9(3), 38–62.
Schröder, P., Lemille, A., & Desmond, P. (2020). Making the circular economy work for human development. Resources, Conservation and Recycling, 156, 104686.
Troumbis, A. Y., & Iosifidis, S. (2020). A decade of Google Trends-based Conservation culturomics research: A critical evaluation of an evolving epistemology. Biological Conservation, 248, 108647.
van Langen, S. K., Vassillo, C., Ghisellini, P., Restaino, D., Passaro, R., & Ulgiati, S. (2021). Promoting circular economy transition: A study about perceptions and awareness by different stakeholders groups. Journal of Cleaner Production, 316, 128166.
Zorpas, A. A. (2020). Strategy development in the framework of waste management. Science of the Total Environment, 716, 137088.
