Main Article Content
Sustainable tourism is becoming an important issue in economic development and environmental conservation in Indonesia. Local communities have a key role in promoting sustainable tourism entrepreneurship to achieve sustainable development goals. This research aims to understand the challenges and opportunities faced by Indonesian local communities in promoting sustainable tourism entrepreneurship. The research method used is descriptive qualitative involving case studies in several tourism sites in Indonesia. Data were collected through in-depth interviews with key stakeholders, participatory observation, and analysis of relevant documents. The research also adopted a triangulation approach to enhance data validity. The results show that Indonesian local communities face complex challenges in promoting sustainable tourism entrepreneurship. These include a lack of understanding of the concept of sustainable tourism, a lack of entrepreneurial skills, a lack of access to capital and technology, and limited support from the government and relevant institutions. However, the study also identified a number of opportunities that local communities can take advantage of, including Indonesia's rich culture and nature, the increasing interest of tourists in sustainable tourism, as well as the active role of non-governmental organizations and the private sector in promoting sustainable tourism entrepreneurship.
Arsvendo, D., Khotimah, K., & Fitrianto, A. R. (2022). Development of Religious Tourism as Sustainable Tourism in Pasuruan City. Journal of Tourism Masters (JUMPA), 9 (2018), 97. https://doi.org/10.24843/jumpa.2022.v09.i01.p05
Berliandaldo, M., Wijaya Holman Fasa, A., & Andriani, D. (2022). Implications of the Role of Destination Management Organization (Dmo) - Destination Governance (Dg) in Sustainable Tourism Development. Journal of Tourism, 21(2), 113-129. https://doi.org/10.52352/jpar.v21i2.845
Ertien, R. N., & Leily, S. R. (2021). Opportunities and Challenges for Community-Based Tourism in Tamansari Village in the New Normal Era. Journal of Indonesian Society, 47(1), 91-104.
Feriyadin, S. A., & Rinuastuti, B. H. (2021). HALAL TOURISM DEVELOPMENT Journal of Master of Management Unram, 10(1), 1-12.
Huda, R. (2020). Local Economic Development through the Tourism Sector in Serang Village, Karangreja District, Purbalingga Regency. Aspirasi: Journal of Social Issues, 11(2), 157-170. https://doi.org/10.46807/aspirasi.v11i2.1470
Junaid, I., Dewi, W. O., Said, A., & Hanafi, H. (2022). Sustainable Tourism Village Development: A Case Study in Paccekke Village, Barru Regency, Indonesia. Journal of Regional and Rural Development Planning, 6(3), 287-301. https://doi.org/10.29244/jp2wd.2022.6.3.287-301
Kusuma, I. A. (2022). AGGRESSIVE STRATEGY THROUGH SOCIAL MEDIA ENRICHMENT IN IMPROVING THE QUALITY OF PROMOTION IN TOURISM VILLAGES SARONGGE KABUPATEN CIANJUR Indria. International Journal of Tourism and Education, 7(2), 3264-3268. https://doi.org/10.1093/oseo/instance.00208803
Meutia, I. F. (2019). THE ROLE OF LOCAL COMMUNITIES IN REALIZING SUSTAINABLE TOURISM IN LAMPUNG PROVINCE. Prosding Seminar National, 8(8), vii-239.
Mussadad, A. A., Rahayu, O. Y., Pratama, E., Supraptiningsih, & Wahyuni, E. (2019). Sustainable Tourism Development in Indonesia. Administration Dynamics: Journal of Administrative and Management Sciences, 2(1), 73-93.
Rahmat, K. D. (2021). Preservation of Cultural Heritage through Sustainable Tourism Utilization. Journal of Applied Tourism, 5(1), 26. https://doi.org/10.22146/jpt.58505
Setiono, S. T., Afrizal, T., Supriyono, E., Wendra, R. M., & Nurfitriani, A. (2021). Implementation of Sustainable Tourism Management in Semarang City. Perspektif, 10(1), 26-35. https://doi.org/10.31289/perspektif.v10i1.3943
Suryawati, I. G. A. A. (2018). Sustainable Bali Tourism Development Strategy Facing Asean Free Market (Afta). Journal of Management Partners, 2(6), 680-692. https://doi.org/10.52160/ejmm.v2i6.171
Sutaguna, I. N. T., & Ariani, N. M. (2017). Strategy to Increase Ala Carte Menu Food Sales at Warung Bali Restaurant in Sangeh Badung Tourism Village. In Udayana tourism callforpaper & seminar.
Wardhani, W. K., Titisari, K. H., & Suhendro, S. (2021). The Effect of Profitability, Capital Structure, Company Size, and Good Corporate Governance on Company Value. Economist: Journal of Economics and Business, 5 (1), 37. https://doi.org/10.33087/ekonomis.v5i1.264
Wiharjokusumo, P. (2020). Ecotourism and Tourism Village Planning and Development Policy in Indonesia. Agung Accommodation Scientific Journal, 7 (2). https://doi.org/10.51827/jiaa.v7i2.50