Determinants Of Public Shopping Through E-Commerce in The Jabodetabek Area

Anwar  Suhartono

doi:10.54443/sj.v2i1.108

Determinants Of Public Shopping Through E-Commerce in The Jabodetabek Area

Anwar Suhartono

In the digital era, shopping with e-commerce is a necessity for the community, especially the millennial generation who have high mobility. The purpose of this study was to examine the effect of the variables Customer Satisfaction, Technology Acceptance Model (TAM) and Product Quality on the decision to buy e-commerce products. The object of research is the living community in Jabodetabek area, with a design using descriptive quantitative. The research data source is primary data obtained by distributing questionnaires to respondents to the population of communities who live in Jabodetabek area with the sample selection technique using random sampling of 107 respondents. Data analysis used Structural Equation Modeling (SEM) with PLS 3.0 software. The research results prove that The Customer Satisfaction variable based on the statistical t value obtains a value of 0.174 < 1.96, so it can be stated that the Customer Satisfaction variable has no significant effect on the dependent variable Buying Decision.While based on the P-Value obtained 0.862 > 0.05, it means that the Customer Satisfaction variable has no significant effect on the dependent variable Buying Decision.The Technology Acceptance Model variable based on the statistical t value obtains a value of 2.99 > 1.96, so it can be stated that the Technology Acceptance Model variable has a significant effect on the dependent variable Buying Decision.While based on the P-Value obtained 0.003 < 0.05, it means that the Technology Acceptance Model variable has a significant effect on the dependent variable Buying Decision. The Product Quality variable based on the statistical t value obtained a value of 1.304 < 1.96, so it can be stated that the Product Quality variable has no significant effect on the dependent variable Buying Decision. While based on the P-Value obtained 0.193 > 0.05, it means that the Product Quality variable has no significant effect on the dependent variable Buying Decision.

Keywords: Buying Decision Customer Satisfaction Product Quality Technology Acceptance Model (TAM)

Adiandari, A. M., Winata, H., Fitriandari, M., & Hariguna, T. (2020). Improving the quality of Internet banking services: An implementation of the quality function deployment (QFD) concept. Management Science Letters, 10(5), 1121–1128. https://doi.org/10.5267/j.msl.2019.10.029

Ahmed, R. R., Romeika, G., Kauliene, R., Streimikis, J., & Dapkus, R. (2020). ES-QUAL model and customer satisfaction in online banking: Evidence from multivariate analysis techniques. In Oeconomia Copernicana (Vol. 11, Issue 1). https://doi.org/10.24136/oc.2020.003

Ahmed, R. R., Streimikiene, D., Channar, Z. A., Soomro, R. H., & Streimikis, J. (2021). E-Banking Customer Satisfaction and Loyalty: Evidence from Serial Mediation through Modified E-S-QUAL Model and Second-Order PLS-SEM. Engineering Economics, 32(5), 407–421. https://doi.org/10.5755/J01.EE.32.5.28997

Akhta, S., Sheorey, P. A., Bhattacharya, S., & Ajith, K. V. V. (2021). Cyber security solutions for businesses in financial services: Challenges, opportunities, and the way Forward. International Journal of Business Intelligence Research, 12(1), 82–97. https://doi.org/10.4018/IJBIR.20210101.oa5

Al Qaisi, F., & Alrosan, M. (2020). Measuring customers satisfaction of islamic banking sector in Jordan. Humanities and Social Sciences Letters, 8(3), 310–322. https://doi.org/10.18488/JOURNAL.73.2020.83.310.322

Alwehabie, A. (2020). The effect of the quality of electronic banking services on improving the level of communication and building trust with customers: Case of the mena countries. Accounting, 6(6), 1151–1160. https://doi.org/10.5267/j.ac.2020.7.003

Arora, N., & Verma, P. (2019). Customer relationship management in banks: Convenience vs. human touch. International Journal of Recent Technology and Engineering, 8(2 Special Issue 7), 592–596. https://doi.org/10.35940/ijrte.B1109.0782S719

Asti, E., & Ayuningtyas, E. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 1(01), 1–14. https://doi.org/10.37366/ekomabis.v1i01.2

Candra, S., Nuruttarwiyah, F., & Hapsari, I. H. (2020). Revisited the Technology Acceptance Model with E-Trust for Peer-to-Peer Lending in Indonesia (Perspective from Fintech Users). International Journal of Technology, 11(4), 710–721. https://doi.org/10.14716/ijtech.v11i4.4032

Dao, T. T. X., Trang, P. H., & Thanh, T. D. (2022). The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour*. Zbornik Radova Ekonomskog Fakultet Au Rijeci, 40(1), 97–127. https://doi.org/10.18045/zbefri.2022.1.97

de Bruin, L., Roberts-Lombard, M., & de Meyer-Heydenrych, C. (2021). The interrelationship between internal marketing, employee perceived quality and customer satisfaction–a conventional banking perspective. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2021.1872887

Dropulić, B., & Krupka, Z. (2020). Are consumers always greener on the other side of the fence? Factors that influence green purchase intentions – the context of croatian and swedish consumers. Market-Trziste, 32(Special Issue), 99–113. https://doi.org/10.22598/mt/2020.32.spec-issue.99

Fu, H., Chen, B., & Liu, M. (2020). Supplier’S Investment in Manufacturer’S Quality Improvement With Equity Holding. Journal of Industrial and Management Optimization, 17(2), 649–668. https://doi.org/10.3934/jimo.2019127

García-Mata, O. (2021). Financial Literacy among millennials in Ciudad Victoria, Tamaulipas, Mexico. Estudios Gerenciales, 37(160), 399–412. https://doi.org/10.18046/j.estger.2021.160.4021

Ha, N. T. (2020). The impact of perceived risk on consumers’ online shopping intention: An integration of TAM and TPB. Management Science Letters, 10(9), 2029–2036. https://doi.org/10.5267/j.msl.2020.2.009

Harsono, S., Widyantoro, H., Prawitowati, T., & Rachmat, B. (2021). Service-oriented organizational citizenship behavior, service quality and customer citizenship behavior: Comparison of implementation and evaluation from the perspective of bank customers. Market-Trziste, 33(1), 75–92. https://doi.org/10.22598/mt/2021.33.1.75

Hien, N. N., & Nhu, T. N. H. (2022). The effect of digital marketing transformation trends on consumers’ purchase intention in B2B businesses: The moderating role of brand awareness. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2105285

How, M. L., Cheah, S. M., Khor, A. C., & Chan, Y. J. (2020). Artificial intelligence-enhanced predictive insights for advancing financial inclusion: A human-centric ai-thinking approach. Big Data and Cognitive Computing, 4(2), 1–21. https://doi.org/10.3390/bdcc4020008

Jain, E. (2020). Quality of Services and Customer Loyalty: a Study of Private Banks in Nct of Delhi Through Servqual. Proceedings on Engineering Sciences, 2(4), 361–372. https://doi.org/10.24874/PES02.04.003

Kaur, B., Kiran, S., Grima, S., & Rupeika-Apoga, R. (2021). Digital banking in northern india: The risks on customer satisfaction. Risks, 9(11), 1–18. https://doi.org/10.3390/risks9110209