Study of Residents' Lifestyles Viewed from the Perspective of Millennial Generation Residential Preferences in Medan Johor District Housing
Main Article Content
Urban life is increasingly becoming the main focus in the development of urbanization in various countries, including Indonesia. With rapid economic growth, the millennial generation, which is the dominant group in the urban population, has a significant role in determining lifestyle trends, especially regarding residential preferences. This research aims to examine the lifestyle of housing residents in Medan Johor District with a focus on the residential preferences of the millennial generation. This research method uses a qualitative approach with data collection techniques through questionnaires and observation. The variables in this research can be divided into variable as well as demographic factors that may influence residential preferences (such as: age, income, marital status, etc.). The research results show that the millennial generation tends to have housing preferences that prioritize affordability, transportation accessibility and an environmentally friendly environment. The research results show that there is a connection between millennial lifestyles and residential preferences. Statistical analysis shows a significant relationship between lifestyle factors and choice of residence.These findings have significant implications for housing developers and related stakeholders in designing and developing housing that suits the preferences and lifestyle of the millennial generation in Medan Johor District with a sample of 6 housing complexes.
Irwansyah, et al. (2021). Perilaku Konsumen. In Paper Knowledge . Toward a Media History of Documents.
Juni Krisman Gulo, B., Sirojuzilam, S., & Lubis, I. (2023). Analysis of The Effect of Inflation, GRDP, Total Population and HDI on The Rate of Open Unemployment in Four Cities in The Province of North Sumatra. International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL), 2(2), 355–368. https://doi.org/10.54443/sj.v2i2.129
Kosanke, R. M. (2019). Pengaruh Preferensi dan Pengetahuan terhadap Keputusan menjadi Anggota BMT Studi Kasus pada Peserta Jam’iyah Hafidz Qur’an (JHQ) Winong. 64–65.
Pustaka, K., Pemikiran, K., & Hipotesis, D. A. N. (2016). Unikom_Diana Agustina_Bab Ii. Jurnal Unikom.
Qodriyah, A. L., & Ariastita, P. G. (2021). Kriteria Pemilihan Lokasi Hunian Vertikal Berdasarkan Preferensi Generasi Milenial di Jakarta Barat. Jurnal Teknik ITS, 10(2). https://doi.org/10.12962/j23373539.v10i2.65926
Richter, L. E., Carlos, A., & Beber, D. M. (2020). Komunikasi Pemasaran.
Septiani, N. W. (2017). Cafe Addict: Gaya Hidup Remaja Perkotaan (Studi Kasus pada Remaja di Kota Mojokerto). 1–14.
Setiadi, N. J. (2013). Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen Edisi Ketiga. Perilaku Konsumen, January 2010, 422. https://books.google.co.id/books?id=DZLyDwAAQBAJ
Sugiyono. (2020). Metodologi Penelitian Kualitatif. In Metodologi Penelitian Kualitatif. In Rake Sarasin (Issue March). https://scholar.google.com/citations?user=O-B3eJYAAAAJ&hl=en
Susanto, A. S. (2013). Membuat Segmentasi Berdasarkan Lifestyle (Gaya Hidup). Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 7, 1–6.
Utari Tinova, D. ., Aprilian Nugraha, E. ., & Engla Romasia, T. . (2024). Optimism for Recovery in Rehabilitation Residents at IPWL (Recipient Institutions Required to Report) Sriwijaya, South Sumatra. International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL), 3(2), 559–572. https://doi.org/10.54443/sj.v3i2.337
Wiradharma, G., Anam, K., & Ningrum, K. P. (2020). Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial. LUGAS Jurnal Komunikasi, 4(2), 70–77. https://doi.org/10.31334/lugas.v4i2.1221
Yulia, farida, Lamsah, & Periyadi. (2019). Buku Manajemen Pemasaran_compressed.pdf (Issue April, p. 79).